First President of the HKBU MBA Alumni Association

Co-Chairperson of the Board, Zhuhai Eulong Foods Limited

The warm smell of Eulong cookie rolls rises from Zhuhai's old factory, carrying childhood memories across the seas. Meanwhile, Wu Suping sits in a BNBU classroom, transforming the data from the workshop accounts into a concrete system of integrated management.

Thirty years ago, the sand from the special zone's construction sites was still rough in her hands. Thirty years later, those same hands have done two things. They have turned a Lingnan snack into an international symbol. And they have planted the seeds of “π shaped talent” at BNBU. Emerging from the Pearl River estuary, she uses Eastern flavors as her foundation and the art of integration as her strategy. Amidst the forces of globalization and the rise of the Greater Bay Area, she charts a course unique to a Chinese enterprise. She has expanded a Lingnan local delicacy onto global markets, and at the same time, transformed her entrepreneurial experiences into valuable lessons for cultivating future talent.

A recent photo of Wu Suping

The Cookies Rolls Revolution in the Special Economic Zone
How did a local Lingnan treat become a global icon? The answer is in Wu Suping's thirty years of careful record keeping.

In 1990, fresh out of Zhuhai Industrial School, she joined the predecessor of Eulong Food as an accountant. With blank ledgers in front of her, she chose to get her hands dirty on the production line. For six months, she studied every corner of the workshop, learning the equipment with her worn hands and recording cost secrets in her notebook. With no experience, she knew that “a food company accountant who doesn't understand production can't do a good job.” So, she spent most of that year running between the packaging workshop, flour mill, and warehouse, learning and documenting every step. Looking back, she says, “Those months of running around truly showed me the real guts of the food manufacturing industry.”

With this practical mindset, she rose from accountant to company partner. During the 2003 restructuring, already in management, she led teams to expand markets and maintain quality, transforming " Eulong " cookies rolls from a local Zhuhai product into a “Chinese flavor” exported worldwide. Today, the industry fondly calls her the “Cookies Rolls Queen”. But she always brushes it off. “I'm just an old Zhuhai local who has taken root in the food business.”

From the building of the Special Economic Zone to the transformation of her company, Wu Suping has stamped the spirit of the times onto her cookies rolls. Today, Eulong sells worldwide, but she still appears in the workshop, just like thirty years ago. Riding the waves of change, she has given a classic local snack a fresh global taste.

A Shift in Thinking at HKBU

While her cookies rolls went global, Wu Suping was thinking deeply. “Product alone won't make a Chinese brand strong.” In 2010, she pursued an MBA at HKBU through BNBU, attracted by its “East meets West” vision. The program combined local practice with international theory, matching her belief in “connecting tradition with the world”.

Back at school, she worked harder than the younger students. Even as a senior executive, she dove into textbooks and case studies like a newcomer. “Days in the factory, nights with books,” she laughs. “The bigger the company, the more I see management as a real field of study. You need theory to find the answers.”

In the classroom, while professors analyzed case studies of Western companies, she keenly noticed a gap between theory and reality. “Cross border merger cases rarely mention the painful process of cultural integration. But for Chinese companies going global, that is an essential lesson.” To address this, she used Eulong as her own case study, developing an international strategy based on “product localization plus storytelling of culture”. Through this experience, she distilled what she calls “critical and innovative thinking”. Theory is not dogma. It is a tool that needs to be redefined through practice.

The cycle of learning in class and applying it to the market eventually gave Eulong Food a global edge. At her graduation, the HKBU blue tie stood next to the “China Famous Trademark” medal. It was a powerful picture of a Chinese entrepreneur's growth: grounded in tradition, lifted by theory, bringing Eastern tastes to the world.

Wu Suping at her MBA graduation ceremony

Alumni Power in the Bay Area

“Knowledge that doesn't flow becomes stagnant,” Wu Suping says. As founding president of the MBA Alumni Association in Zhuhai, she became a bridge. She learned strategic management and organizational innovation in class, and also built platforms for alumni to share ideas, blending local business experience with theory. For her, the MBA was not just a degree. It gave her a broader view of business and helped her put “organizational empowerment” into practice.

She took alumni into the Eulong workshop to see how smart production lines keep handmade quality. She also brought tea restaurant owners to class to discuss how old brands can adopt e-commerce.

In April 2024, on BNBU's kapok-scented campus, she stood on stage at the “Sharing Bay Area Opportunities” high table dinner. Behind her, crystal lights shone. Before her, hundreds of young faces watched.

“The Greater Bay Area is building an ecosystem of hard links, soft coordination, and heart-to-heart connection,” she says firmly. “It has the world’s densest ports and most active innovation networks. But even more valuable are the young people from everywhere who pour into this vibrant land chasing their dreams.”

As alumni association leader, she launched a corporate mentorship program where alumni experience meets classroom theory. With her peers, she is turning knowledge into innovation, continuing the story of “uniting knowledge and action” in the Bay Area.

Wu Suping speaking at the BNBU High Table Dinner

The Philosophy of Balance Through the Years

As the Bay Area conversation continued to warm the air, another deep lesson on the art of living was quietly unfolding in Wu Suping's life. She balanced the three roles of entrepreneur, learner, and family member like a harmonious poem. Her “philosophy of balance” has no secret. It is just about “treating every side with true care”.

She says that planning her time well is the key to balancing everything. These small daily details make up her unique “balance philosophy”. She never chooses one role over another. She blends them together like kneading dough. When asked how she does it, she laughs. “There's no secret. I just treat each role as something important and urgent in my heart. Like controlling the heat when baking cookies rolls, time will tell you when every side is perfectly golden.”

She uses baking cookies rolls as a life metaphor. At work, she brings classroom lessons in human care into company management. In her studies, her workshop experience adds real-life flavor to theory. In her family, years of business wisdom become gentle care.

“Knowing yourself is not an abstract philosophical exercise. It is as concrete as checking a ledger,” Wu Suping often says. She insists on taking half an hour each day to quietly reflect, sorting through business decisions, classroom theories, and family matters one by one. This “ledger-style thinking” allows her to move fluidly between her multiple roles and gives her “balance philosophy” a solid, practical foundation.

The Integration Code in Education

In BNBU classrooms, Wu Suping's “balance philosophy” has found a larger stage. The “global vision plus local practice” model she promotes lets students learn from multinational case studies while also going into Bay Area workshops to understand the core of “Made in China”.

Wu believes that at BNBU, students can explore diverse international knowledge and gain deep hands-on experience. This helps them develop independent thinking and calm judgment when facing problems, ultimately building strong problem-solving skills. This ability is a clear example of her balance philosophy in action and a unique strength for BNBU students facing the future.

“This ability and confidence give BNBU students their unique sense of grounded assurance,” she says. In Wu Suping's view, campus life is not just about outdoor activities. It is even more about inner growth and personal change. Whether joining global companies or pursuing cutting edge research abroad, these young people will carry the “art of integration” with them and shine on the world stage.

They have not just knowledge, but the courage and wisdom to face future challenges. This is a valuable lesson from Wu Suping's “integration philosophy” and a bright spot in BNBU's global education vision.

At dusk on the Zhuhai port, ships loaded with Eulong cookies rolls sail away. Wu Suping stands on the dock, wind blowing through her silver hair. The numbers in her ledgers from thirty years ago have become payments on global orders. Her MBA notes are still shared among alumni. But what she treasures most is the warmth of cookies rolls. From Lingnan stoves to world tables, from workshop records to education, every step has been marked by integration.

(Written by Hu Siying, Class of 2024, Master of Communication Studies)

Company Introduction

Zhuhai Eulong Foods Limited, founded in 1988, is located in the Zhuhai National High-tech Industrial Development Zone. It is a modern food manufacturer with a 50,000㎡ facility. “Eulong” is a “China Famous Trademark” and was named a "Guangdong Time-honored Brand" in 2025.

Committed to traditional Chinese food culture, Eulong believes “quality is the foundation of a brand, and a brand is the light of quality”. With strict raw material selection and refined production, it offers high-quality, safe, and nutritious traditional Cantonese foods.

Its products, including cookies rolls, walnut cookies, cookies, Sachima, and mooncakes under the “Eulong” and “Eulong Happy” series, are well-known across Guangdong, Hong Kong, and Macau, and sold in over 20 countries worldwide.

Entrepreneurial Alumni Stories
Share your story. Your alma mater remembers.
Whether near or far, your time at BNBU is a treasure we all share. We look forward to hearing your unique stories. To be interviewed, please contact: ic@bnbu.edu.cn